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      <image:title>Patapsco Coaching Blog - Branding: It’s Not What You Think, It’s What Others Think! - When most people hear the word “brand” their brain shifts to big corporation identities and marketing campaigns, like Nike’s famous swoosh and “Just Do It” tagline or Coca-Cola’s “It’s the Real Thing” ads. But branding isn’t just about advertising, and it isn’t just for Fortune 500 companies. We all have a personal brand!</image:title>
      <image:caption>What’s a brand, you ask? Amazon’s Jeff Bezos put it well when he said, “Your brand is what people say about you when you’re not in the room.” Our brands reflect how we look, how we act and how we speak. But branding is also in the eye of the beholder or, more simply, what other people see in us.</image:caption>
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      <image:title>Patapsco Coaching Blog - When Life Shakes, Are You Prepared?</image:title>
      <image:caption>Photo: Shefali Lincoln via Unsplash</image:caption>
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      <image:caption>When you’re feeling stressed out, sometimes the best thing to do is get some help!</image:caption>
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      <image:caption>Journals come in all shapes and sizes!</image:caption>
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      <image:title>Patapsco Coaching Blog - Big Rocks, Little Rocks</image:title>
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    <lastmod>2021-02-28</lastmod>
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      <image:title>Book Now - Contact us.</image:title>
      <image:caption>Looking for more information about Patapsco? New Client Discovery Call (consulting) New Client Session (coaching) Already a client? Schedule a conversation. PatapscoCoaching@gmail.com (443) 845-4031 Catonsville, MD 21228 Facebook LinkedIn Instagram Twitter</image:caption>
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      <image:title>Patapsco Coaching Who We Are - Wendy Waldsachs Isett, CLC</image:title>
      <image:caption>Wendy Isett started Patapsco Coaching &amp; Consulting in 2020 after spending more than 20 years working in the nonprofit sector where she spearheaded corporate and policy communications for a globally recognized medical association. In addition to extensive communications and marketing experience, Wendy also brings more than 10 years of experience in leadership training for volunteers. She holds a Bachelor’s degree in Interdisciplinary Studies from Towson University, is a Certified Life Coach from Symbiosis Coaching USA and the Certified Coaches Alliance and is currently working to complete an Organizational Leadership Certificate from Northwestern University.</image:caption>
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